The Emergence of A Side Productions

A Side Productions Takes Off

At the end of 2000, Cheiron Studios shocked the music world. Deciding to close up shop at the top of the industry, the songwriters and producers all went their separate ways.

Per Magnusson and David Kreuger stuck together and decided to form A Side Productions. Their first order of business was to find a place for their new studio. They found the perfect location - a 110 year-old former tailor shop in central Stockholm. The two of them reworked the interior and brought in top-of-the-line recording equipment.

Per, Britney and David in
Stockholm, February 2001

By the beginning of 2001 the studio was complete, allowing Magnusson/Kreuger to embark on several major projects.

Britney Spears had recently signed on to promote Pepsi in a commercial to premier during the Academy Awards. A Side produced the music for "Joy Of Pepsi", later renamed "Ask For More".

Westlife came back to Magnusson/Kreuger, hoping that this combination would bring them success with their third straight album. They wrote and produced four tracks that made it onto the record "World Of Our Own": "Evergreen", "Why Do I Love You", "I Cry", and "Walk Away". Released in November 2001, the record instantly hit #1 on the UK Album Chart.

With the help of Per Magnusson and David Kreuger, Westlife had become one of the most successful pop bands in the world, at this time selling more than 18 million albums.

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