The Emergence of A Side Productions

International Success With Cheiron

David, Jörgen Elofsson and Per

In 1997, Cheiron Studios reached a level of renown that nobody could have imagined. Each member of the team found himself involved in projects with major international artists.

The Irish group Boyzone approached Cheiron for material to put on their new album, "Where We Belong". Magnusson / Kreuger now teamed up with songwriter Jörgen Elofsson to write the song, "Will Be Yours". Since then the trio have remained close and continue to collaborate on various projects.

Magnusson/Kreuger also produced two tracks for the Danish group, Michael Learns To Rock, that were included on their 1998 "Greatest Hits" album: a new version of "The Actor" and "I'm Gonna Be Around".

But Cheiron's rise to international prominence was tempered by the tragic death of its founder, Denniz PoP. Only 35 years old, Denniz succumbed to cancer on August 31, 1998. Cheiron lost a huge part of its core and music lovers around the world still miss him and talk about him today.

The eight remaining songwriters/producers of the company, Max Martin, Rami, Andreas Carlsson, Kristian Lundin, Jake, Jörgen Elofsson, Per Magnusson and David Kreuger pushed on through the loss.

In the spring of 1998, Cheiron started working with an unknown 16-year-old singer from the small town of Kentwood, Louisiana, USA. Her name ..., Britney Spears. Magnusson/Kreuger produced Spears' second single, "Sometimes", as well as her third "(You Drive Me) Crazy", which they also co-wrote with Jörgen Elofsson and Max Martin. The album signaled Magnusson/Kreuger's greatest success yet, and both tracks hit every chart worldwide. Spears' debut album, "...Baby One More Time", has to date sold more than 22 million copies, making her the youngest best-selling artist of all time.

Per Magnusson, Steve Lunt (A&R Jive Records), David Kreuger with
Britney Spears at Cheiron Studios, May 1998

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